Visual literacy: have you noticed your superpower?

You may have heard of financial literacy, health literacy and digital literacy – but do you know what visual literacy is?

15 May 2023

The Big Idea

All Arts

Understanding visual literacy. Image: Shutterstock.

If you’re creative then visual literacy is likely to be in your DNA. You may not realise you’re even using it.

You may have heard of financial literacy, health literacy and digital literacy, but do you know what visual literacy is?

People who are visually literate can decode, create and communicate images easily. They notice the clues in the visuals that bombard us daily.

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The Big Idea | Te Aria Nui is New Zealand’s online hub for creative people. Our aim is to support talented, innovative individuals and organisations, back the creative industries and advocate for creativity as an essential ingredient in the cultural and economic wealth of New Zealand. The Big Idea provides resources for the whole creative sector, including those seeking to turn their ‘big ideas’ into viable projects, careers and businesses. We are the go-to destination for work opportunities, event listings, arts stories and creative inspiration. The Big Idea is a not-for-profit trust started in 2001 and is New Zealand’s longest running creative sector website.