Fever is a global discovery platform for culture and live entertainment, backed by stringent marketing strategies to help content producers or IP (Intellectual Property) owners generate greater demand for their events.
What Fever excels at is its ability to lean into behavioural data to help companies and creatives analyse the market and opportunities, says Sean Morris, General Manager, Fever (ANZ). He tells ArtsHub: ‘If you think about Uber and Netflix, they are five or 10 years ahead of where the rest of the industry is in terms of the use of data.
